Tuesday, December 8, 2009

The Beat's Stadium!

I almost forgot to update with one of the most exciting things this week: the stadium!

We have just recently announced the stadium for the Atlanta Beat.

It will be the one and only women-specific stadium in the WORLD.

This is so exciting for everyone involved, and it also has a very large importance to Kennesaw State University as well. This stadium will be part of KSU's campus, it is being built right across from the new club fields, and will also be used by the KSU women's soccer team.

There will be seating for about 8300 fans and will also even be used as a concert venue for 16000 people (they'll cover the field for lawn tickets).

The stadium should be ready for the April 2010 Atlanta Beat season opener game!

Last few Beats..

My time here at the Atlanta Beat is about to end. I have been so busy. It's crazy, because normally when a semester is over I feel like it's gone by so fast, but this one in particular has absolutely flown right by me. Where did the time go?!

I've got one week left, and I am basically tying up loose ends. I have to make sure that all my Street Team members don't get forgotten about, and that there is someone with all the contact info they need in order to continue the volunteer system I created.

The last couple of weeks I have been working out at local area soccer tournaments. We have created a prize wheel, and a raffle ticket game for people to sign up for in order to win free tickets. We go out, talk about The Beat, and just give all the info we can on our team and schedule. We have started selling season tickets and have gotten a great response from all of our fans.

It's interesting that a lot of the followers of the previous Atlanta Beat team, although it was years ago, have been patiently waiting the Women's Pro Socer return. Atlanta has a great soccer following, and that will only help the Atlanta beat to prosper in the next few years!

Monday, November 9, 2009

Catching up with the Beat

Wow...It has been a busy month! We have participated in many many events, and trying to reach out to as many people as possible to spread the word, gather some excitement, sell tickets, and even raise awareness of a few causes of other people's.

We have attended events for local clubs, mostly tournaments, but some board meetings and training sessions, in order to talk to the locals. The soccer community is the place to be, and that is where the Beat will really connect with the fans. Ultimately, we'd like to run sessions for some of the local clubs, have our players make appearances, and even put together a camp for all soccer enthusiasts to join in on the excitement, and the knowledge that we have to offer. In the Cobb Area there are SO many soccer clubs, and there are plenty of opportunities for the Beat to really help and develop the brand of the WPS, as well as the level of play in the area. It will be a win-win for all people of all ages who play, follow, or just like soccer.

Another very important event we attended was the YWCA Peace Love and Dignity 5k run. This was a run in support of those speaking out against Domestic Violence. It was a successful event and even though it was a frigid morning, everyone was really excited to be there. In the end, we were presented with the "Spirit Award," which was really fun!

Friday, October 9, 2009

Reaching Out

These past few weeks things have settled down a bit. Now that we've got some players, it will be easier to generate a bit of excitement about them, do interviews, and really just start to get the community involved.

I've been working on a couple of projects that have to do with events and contacts. Reaching out to media outlets has been very important for the Beat, and I have used all the contact lists that I painstakingly created in the first few weeks I was here to talk to newspapers, radio, and television stations in the area. We've been trying to see if there are beat reporters for the Beat specifically, and just touch base with them to make sure all the press we receive in the community is going to be exactly what we'd like for it to be.

Another assignment I have here is the Street Team, which is kind of cool because it's my baby. Basically, since we're not really deep into the selling of tickets or anything of that sort, we have no money. We still need to get the word out to people, though, and the easiest solution to that is with volunteers! You would be amazed at how many people want to help us out. The Beat has really created a wonderful name for itself in the community, and people are already excited to be a part of our Beat family. I have lists and lists of people to contact and from those I will be creating a few "Beat Street Teams" with team leaders and all to go out and spread the word. Manpower!!

We are waiting on equipment to come in so we can man events like soccer tournaments in the area, and also to go to specific things like "Taste of Atlanta," where there will be a considerable number of people attending. Events like these are important for us to be at, since we can talk to the community, try and sell tickets, and just let people be aware of us.

I feel very lucky to be a part of such an exciting new development in women's soccer, and I really have gotten so much experience already in so many different aspects of this company. I can't wait to see what next week brings!

Friday, September 25, 2009

Putting the Beat together

These past couple of weeks things have really started moving, even more than before.

One of the most exciting things: we have players!! We had an expansion draft, where we chose players already in the league, and an international draft, where we picked up players playing internationally in different professional leagues. Overall now, we've got 10 players!! Almost enough to field a team...(You need eleven for the field, but most pro teams have about 25+). It's going to be a really important part of the Beat's media to get the players in touch with the fans and the community, so now it's time to get with them and vamp up the website.

The website is actually really starting to come together. There are some really talented people that work here, and everyone has been working so hard. You can see all the progress at www.theatlantabeat.com, which is where we're starting to get the ball really rolling on our fan zone, our ticket buying process, and our advertising.

A challenge we have faced so far is selling tickets. I know that sounds like a major challenge, but there are good reasons for this, that will hopefully be solved in the next couple of weeks. Basically, the stadium is going to be awesome, it's going to be brand new, and it's going to be impressive...but, we can't quite yet release the location! All we can disclose is that it's in the Cobb location, and most Kennesaw Students should easily be able to figure that out based on construction around them (hint, hint). Anyways, when we go to sell tickets, or get pledges for tickets, we can't tell the people we're selling the tickets to where they will be going to watch the game!! That makes it quite difficult, but we have been able to get a few season ticket commitments, which is very promising.

Lately, with the addition of the new players, the website coming together, more and more people coming to work, and trying to work on advertising, ticket sales, and getting our name out there, it seems like there is so much to do and so little time! We're definitely getting there, though..and it's really exciting!

Friday, September 11, 2009

Getting the Rhythm

I've been here for a couple of weeks now, and it flew by! There is so much going on here now, and my days are starting to get busier and busier.

Construction for the new stadium has just begun, and it is already moving so fast. Within a day, the entire area was cleared out and it looks completely new. We took photos of the site for the webpage that is being worked on, and every time I drive by it looks completly different. It is very exciting to see the progress. It's not quite time to announce anything official about the stadium, but that will come soon, and it's just another factor that will make the Atlanta Beat grow even more!

I have been researching and writing about a lot of community events in the area this week. I also compiled them all in company calendar of events. We are trying to get the word out to as many people in the area as possible, and being at events in the area is the best way to do so. Last Saturday we had a tent set up at the Atlanta Cup where we were talking to the crowds, and also selling some season tickets.

Another part of reaching out to the community is through local clubs in the area. There are so many soccer associations and clubs in Atlanta alone, and that is exciting for the Atlanta Beat. We expect to work very closely with these clubs in many different ways, and hope to have their support and attendance once the season starts in April.

It's very interesting to be here at this time in the company. My first couple of days it was almost empty around here. Every day more and more people have joined, and now the office is close to full! I love seeing the growth and development of what is sure to be a successful company and soccer team.

Friday, August 28, 2009

Stepping With the Beat

My name is Caitlin Dingle, and I am an intern with the Women's Professional Soccer Atlanta Beat Team. (What a mouthful!). This was my first week on the job, and I'm already learning so much. I created this blog to chronicle my work and experience throughout my internship.

The Atlanta Beat is just beginning. It is a 2010 expansion team in Women’s Professional Soccer, which means that the first season the Beat will have a team playing in the League is next year. So we are just getting started!

While interning for the Beat I will be a part of numerous things, and I'm certain I will be learning so much. With such a new business, there is a lot to be done. I will be researching and writing a lot about our team and other teams, as well as helping with PR and Marketing to boost interest in the upcoming season and team. The staff here are all dedicated to working as hard as possible to make this the most successful soccer team Atlanta has ever seen, both on the field and off the field.

This week everything is very new and interesting. In meeting everyone I will be working with and around, it is fantastic to see that they all are very kind and inviting and willing to help. So far the work I've done is centered creating files and researching different women's soccer leagues around the world. There are a lot of other leagues out there doing the same thing we are doing here, and it's neat to see it all and also note how we will compare as a staff, team, stadium, and league.

I'm very excited for the prospects of my internship, and it is so wonderful to be a part of such a new and upcoming tradition like the Atlanta Beat.